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When working with a client, to build a story brand, the first step is to gather the basics - who, what, why.
- What made you want to provide this service? Do you have a mission statement?
- Why will it be of helpful to others? What are struggles that others have and how will your service solve their problem?
- Who will value your service - define your target demographic.
Capitalize on your brand and integrate it.
Further incorporate your brand story into the culture of your company with a morale program that unites your staff to live by the brand. Drive an audience to your website through Search Engine Optimization, Digital Ads, Social Media and more.
Branding case study
SECURing Our Nation's Integrity
In creating this company's brand identity an in-depth brand analysis was performed. The identity brand, SECURing our Nation’s Integrity, is based on the strategic vision, mission and the values of the company. All of which organically focused on a strong performance that revolved around INTEGRITY.
The look and feel of the brand were created to appeal to the company's target audience - government executives. An overall creative direction and a branding guide was developed to support content discipline and style to ensure consistent use of the brand identity.
Branding the Culture - the SHIELD program
Integrating the brand identity into the company culture, furthermore strengthened the company internally and externally. The focus was to create a culture in which the employees would come together to be the SHIELD in SECURing Our Nation's Integrity.
- A Morale program was weaved into the staff's work environment, encourage teamwork and group fun gatherings to bond the staff in becoming the SHIELD.
- The Onboarding process was re-designed to enforce the company's morale goal. Bringing to life how the employees of ADC are the front-line of defense in SECURing Our Nation's Integrity through background checks and investigations.
- Employee communication was branded with the SHIELD logo. All employee rewards were also branded with the SHIELD logo. Creating a unified front.
Branding
