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An effective design focuses on getting the message across within 7sec, in which the viewer should have a quick understanding of the topic. The visual should trigger an emotion for the target demographic to want to pursue more information.
"We just wanted to congratulate you on the quality of your promotional materials. With both the Pizza and Pilots and the broadcast calendar, the look and design of your pieces has intrigued our artists and sets you apart from your competitors. I will definitely be watching Scrubs in access. Thank you! "
~ Karen McCallum
Media Director of Esparza Advertising
"I wanted to compliment you on the beautiful mail brochure you developed to promote Delta Dental.
Thank you for your business and continued support of Delta Dental "
~ Walt Bolic
President / CEO
Delta Dental Plan of New Mexico
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