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It takes a ton of time and thought, many hours of analyzing and researching, in order to create a marketing strategy.
There is a reason that professionals have devoted their careers to keeping up with the trends in marketing. It takes up enough time to fulfill a full-time position.
It is a full time commitment to keep up with the latest trending marketing avenues, for your target demographic, in order to make an impact.
Marketing rule of 7 = advertising to your potential client from 7 different marketing mediums.
Executing a phased approach with a multi-layered, dynamic marketing strategy that intertwines innovative campaigns over a period of time will reach your target demographic and build your branding presence.
MARKETING STRATEGY - CASE STUDIES
CORRALES INTERNATIONAL SCHOOL
STRATEGIC GOAL / COMPETITIVE FACTORS:
The overall goal was to increase the brand awareness of the school and to recruit applications for school enrollment.
The competitive factors being that the school was unknown and had a small budget to work with.
STRATEGY:
With the school's small budget, a GEO-FENCING campaign was used to capture the specific target demographic. Areas in which their ideal customer visited were GEO-Fenced, activating their mobile device to receive an ad when they open one of the millions of apps where their ad was hosted. The digital ad lead them to a landing page with call to action links.
To enhance brand awareness, digital, outdoor, radio and snail mail and social media marketing avenues were intermixed during a three-year run.
RESULTS:
The GEO-FENCING ads average around a .52% CTR. The schools application submission was increased.
#YOUBEYOU
STRATEGIC GOAL / COMPETITIVE FACTORS:
The goal was to enhance community relations utilizing a branding campaign that would build a trusted brand throughout the New Mexico area.
The competitive factor being how to make each unique area feel understood to develop the trust within the brand.
STRATEGY:
Each design was specific the "very unique" cities/towns that a FFCU branch was located at and then branded together with the #YOUBEYOU. For example, the image above was used in the small town of Deming, New Mexico, that is known for the Annual Great American Duck Race.
The campaign was implemented in an omni-marketing strategy. The creatives were advertised on billboards, buses, radio, window graphics, digital, print and video. Each being unique to its geographic area.
RESULTS:
The campaign connected current members and brought in new members. The community connected with the Credit Union as a trusted "Local" financial institution that supports each member within their financial journey.
Campaign case study
Swag Your Ride and Staycay
STRATEGIC GOAL / COMPETITIVE FACTORS:
This Innovative campaign was developed to advertise the financial institutions auto loan rates. The campaign was to be advertised internally to current members.
STRATEGY:
The strategy was to give the consumer the thought of purchasing a car will give them the keys to experience more. The brochure was designed as a roadmap that highlighted areas within the state to travel to. To further enhance member engagement, we cross-promoted with the New Mexico State Magazine, providing it along a state roadmap.
RESULTS:
Auto loans portfolio increased within the current memberships.